As the digital landscape continuously evolves, businesses are faced with the challenge of keeping up with the latest industry standards. And, with the emergence of new trends and t...
Read more Digital MarketingSocial media marketing is a way of interacting with your customers through relevant content tailored to the context of the social platform.
Read moreWhen it comes to analyzing and measuring customer data, website analytics can be a useful tool. Not only does it allow you to understand how well your website is performing, but it also provides insightful data about your visitors by measuring things like number of visitors, source of visit, pages viewed, actions taken on the site, page views, time spent on page, sources of traffic, visitor demographics, and many others.
Read more Digital MarketingWith more than three-quarters of U.S. population owning smartphones, mobile marketing is becoming a significant solution to reach customers in the most direct way – on their personal devices.
Read more AdvertisingIn today’s consumer-centric era, marketers know that the more personalized they can make their messaging, the more likely a customer is to respond to it. After all, according to Statista, 90% of consumers find personalization appealing. So, to take your efforts to the next level, you should focus on tailoring experiences for each subscriber to enhance your email marketing. A great way to do this is by using your customer data.
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