Social media marketing is a way of interacting with your customers through relevant content tailored to the context of the social platform.
Utilizing social media in your business strategy is one of the best ways to get your brand out there. It's a great way to leverage your products or services to large audiences in a cost-effective and targeted approach. It also gives you the chance to connect with current and prospective customers on a more personal level.
Top 10 Social Media Platforms:
While it may seem overwhelming, the importance of social media marketing cannot be overstated. It’s so important, that according to a Forbes study, 97% of marketers are using social media and 78% of salespeople outsell their peers by using social media for their business. Plus, its benefits extend far beyond increasing sales.
Benefits of Social Media Marketing:
- Develop and maintain relationships
- Drive traffic and engagement
- Improve customer service
- Boost brand awareness
- Increase search engine rankings
- Generate salesand leads
Through timely and engaging posts, social media marketing can lead to more customers, increase traffic, create more conversions, and overall improve your business.